MOBILE WEB

MOBILE PHONES AND THE WORLD WIDE WEB It has been a long time coming and was once considered to be a thing of science fiction and spy thrillers. The ability to gain access to vast amounts of information and data via a handheld device, this alongside the capability to receive, edit or manipulate then resend originated data is here. All the pieces are now in place, the technology, in hardware and software and the infrastructure. Developers now drive to deliver the applications to pull all these disparate elements together. Key influential people and forums are commenting on this progress, particularly on access to the internet. Levels of handset ownership and the research, support the desire of users to have access to the web via their mobile is undeniable. Modern business has its future in mobility, with the number of handsets about to hit 4 billion globally, mobile web is about accessing that vast network.

Mobile phones are location aware, with GPRS technology and can offer amazing insight into our behaviour and activity. A service which is market specific will lead to demand and develop channels for revenue.

This phenomenon seems to be slow to reach the consumer, at a business level the revolution is well underway. Business is fast waking up to the possibility of being able to access their staff and customers both existing and potential via a handheld device, the attention will soon be how a business can get itself visible to the mobile market. Software development, coupled with the open capability of broadband speed connectivity to a handheld device will mean mobile web has arrived.



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